A new video to promote The Football League's Enjoy the Match campaign has been launched and includes footage shot at Sincil Bank.

The initiative aims to tackle bad language and anti-social behaviour in family areas of grounds, this season all 72 Football League clubs have pledged to make matchdays even more enjoyable for families.

The video, shot by the 92Crew's Lee Partridge and Richard Williams, features Lincoln fan Neil Hobbs, Poacher the Imp and Matchday Steward Carl Tyrrell. Lee and Rich also recorded their opening link pitchside at a sunny Sincil Bank!

"We recognise the importance of the Enjoy the Match campaign and are delighted to help raise the continued awareness of such a great campaign," said Lee.

"We feel that families are at the heart of and represent the future of every Football Club.With this in mind we would like to thank everybody that has helped out to make this such a great video".

Over 5,000 fans have already given their support to Enjoy the Match through The League's online pledge, whilst footballing legends Gary Lineker and Alan Shearer, rock band Kasabian and Mayor of London Boris Johnson have recorded videos of support for the campaign.

You can watch the video HERE

You can also visit www.enjoythematch.co.uk to pledge your support